
As I browse my RSS feeds and listen in on conversations on Twitter I am seeing a theme emerge where what appears to be rewarded is the same old school connections, packaged in a new media…
1 day agoTamera Kremer is a seasoned marketing and communications strategist, blogger, thought leader, and public speaker. She has over 10 years experience in interactive creative and strategic planning and execution, integrated launch campaigns, and developing customer lifecycle relationship building strategies with Tier 1 brands in both Canada and the United States. Her accomplishments include leading the strategic development of the award-winning eInterchange program for General Motors of Canada, developing the creative concept and strategy for the innovative and eco-friendly Sharp AQUOS 1080p D82 Challenge, and the strategic development of the ground-breaking Canadian Budweiser-NFL cross-promotion which integrated NFL league and team branding with the client’s retail, interactive and event channels. Most recently, as Founder of Wildfire Strategic Marketing, Tamera helps clients develop innovative integrated digital marketing and social media strategies that drive business and communications results.
(3i) blog ~ innovate. integrate. ignite.

As I browse my RSS feeds and listen in on conversations on Twitter I am seeing a theme emerge where what appears to be rewarded is the same old school connections, packaged in a new media…
1 day ago
Blending personal with marketing is something I have done for years, some would say it’s a character flaw as I’m constantly looking at how marketing impacts and influences my life, but I can’t…
1 month ago
This June 8 & 9th the Search Engine Strategies conference will return to Toronto. I had the pleasure of speaking at the event in 2007 and as the landscape continues to evolve, this year…
1 month ago
It feels like yesterday at times when the Cluetrain Manifesto was published, but in reality it’s been 10 years since the seminal, and controversial, book was published. To mark the…
2 months ago
Social media is picking up steam in both the traditional media & in corporate boardrooms day by day. Everyone wants in on the action and wants to figure out how to use social technologies…
2 months ago
This is a bit of a rant about something that is occuring all too frequently these days on my favourite social tool - Twitter. Yesterday an article in the Globe & Mail by Margaret Wente…
3 months ago
With the constant drumbeat of the need to track feedback and respond within social networking channels online it is not surprising that marketers are drowning in the sea of “moment by moment”…
4 months ago
It’s easy in marketing communications to get caught up in the ‘cleverness’ factor when developing a campaign - it’s usually quicker to get to market since it’s not usually targeted &…
5 months ago
It’s easy in marketing communications to get caught up in the ‘cleverness’ factor when developing a campaign - it’s usually quicker to get to market since it’s not usually targeted &…
5 months ago
It’s easy in marketing communications to get caught up in the ‘cleverness’ factor when developing a campaign - it’s usually quicker to get to market since it’s not usually targeted &…
5 months ago
Social media is taking people powered organizing to a new level - the relative ease, speed, and agility with which groups of like-minded people can get together and affect change is amazing….
7 months agoFrom latest contribution to Ad Age Digital:
Content:
Quality content is a great way to attract the people who are needed to form the elusive community that your brand is hoping will to…

This week the City of Toronto held a Summit to discuss how Web 2.0 (or the social web) can “increase civic engagement, reach all communities, and improve City services”. As the event itself…
7 months ago
This week the City of Toronto held a Summit to discuss how Web 2.0 (or the social web) can “increase civic engagement, reach all communities, and improve City services”. As the event itself…
7 months ago