tamera's digital stream

As I browse my RSS feeds and listen in on conversations on Twitter I am seeing a theme emerge where what appears to be rewarded is the same old school connections, packaged in a new media…

Blending personal with marketing is something I have done for years, some would say it’s a character flaw as I’m constantly looking at how marketing impacts and influences my life, but I can’t…

This June 8 & 9th the Search Engine Strategies conference will return to Toronto. I had the pleasure of speaking at the event in 2007 and as the landscape continues to evolve, this year…

It feels like yesterday at times when the Cluetrain Manifesto was published, but in reality it’s been 10 years since the seminal, and controversial, book was published. To mark the…

Social media is picking up steam in both the traditional media & in corporate boardrooms day by day. Everyone wants in on the action and wants to figure out how to use social technologies…

This is a bit of a rant about something that is occuring all too frequently these days on my favourite social tool - Twitter. Yesterday an article in the Globe & Mail by Margaret Wente…

With the constant drumbeat of the need to track feedback and respond within social networking channels online it is not surprising that marketers are drowning in the sea of “moment by moment”…

It’s easy in marketing communications to get caught up in the ‘cleverness’ factor when developing a campaign - it’s usually quicker to get to market since it’s not usually targeted &…

It’s easy in marketing communications to get caught up in the ‘cleverness’ factor when developing a campaign - it’s usually quicker to get to market since it’s not usually targeted &…

It’s easy in marketing communications to get caught up in the ‘cleverness’ factor when developing a campaign - it’s usually quicker to get to market since it’s not usually targeted &…

Social media is taking people powered organizing to a new level - the relative ease, speed, and agility with which groups of like-minded people can get together and affect change is amazing….

From latest contribution to Ad Age Digital:

Content:
Quality content is a great way to attract the people who are needed to form the elusive community that your brand is hoping will to…

This week the City of Toronto held a Summit to discuss how Web 2.0 (or the social web) can “increase civic engagement, reach all communities, and improve City services”. As the event itself…

This week the City of Toronto held a Summit to discuss how Web 2.0 (or the social web) can “increase civic engagement, reach all communities, and improve City services”. As the event itself…