tamera's digital stream

It’s a been a wonderful road watching technology, marketing and social communications evolve on the web over the last 15 years, and it’s been fantastic & exciting being in the thick of it…

There are times when it seems everyone is talking about integration without actually looking at what integration truly means. It becomes just another buzz-word used to slap social media or…

A lot of chatter these days in social media circles is about new hires, or old guards, having “digital expertise” when what they really mean is social communications chops. The two can be…

We’ve all heard the adage: Content Is King. With social media the discussions/ tips abound about creating content people want to engage with and using it to create a community of interest…

In digital marketing best practices one of the key questions any company needs to answer from the visitors perspective in regards to the content they are displaying is “what’s in it for me?”…

Being present online these days is standard for any company whose customers can be found in this medium, be it with a website, or taking it further to the social media space. One aspect that…

(hint, it’s not to validate the tool your consultant has chosen as their favourite)

Recently a lot of research has come out that shows who and how people are using specific social networks,…

As I browse my RSS feeds and listen in on conversations on Twitter I am seeing a theme emerge where what appears to be rewarded is the same old school connections, packaged in a new media…

Blending personal with marketing is something I have done for years, some would say it’s a character flaw as I’m constantly looking at how marketing impacts and influences my life, but I can’t…

This June 8 & 9th the Search Engine Strategies conference will return to Toronto. I had the pleasure of speaking at the event in 2007 and as the landscape continues to evolve, this year…

It feels like yesterday at times when the Cluetrain Manifesto was published, but in reality it’s been 10 years since the seminal, and controversial, book was published. To mark the…

Social media is picking up steam in both the traditional media & in corporate boardrooms day by day. Everyone wants in on the action and wants to figure out how to use social technologies…

This is a bit of a rant about something that is occuring all too frequently these days on my favourite social tool - Twitter. Yesterday an article in the Globe & Mail by Margaret Wente…

March 24, 2009 is Ada Lovelace day and people from around the world are marking the occassion with blog posts recognizing important women in the tech field. While I initially thought I would write…

With the constant drumbeat of the need to track feedback and respond within social networking channels online it is not surprising that marketers are drowning in the sea of “moment by moment”…