
It’s a been a wonderful road watching technology, marketing and social communications evolve on the web over the last 15 years, and it’s been fantastic & exciting being in the thick of it…
1 month ago • 0 notesTamera Kremer is a seasoned marketing and communications strategist, blogger, thought leader, and public speaker. She has over 10 years experience in interactive creative and strategic planning and execution, integrated launch campaigns, and developing customer lifecycle relationship building strategies with Tier 1 brands in both Canada and the United States. Her accomplishments include leading the strategic development of the award-winning eInterchange program for General Motors of Canada, developing the creative concept and strategy for the innovative and eco-friendly Sharp AQUOS 1080p D82 Challenge, and the strategic development of the ground-breaking Canadian Budweiser-NFL cross-promotion which integrated NFL league and team branding with the client’s retail, interactive and event channels. Most recently, as Founder of Wildfire Strategic Marketing, Tamera helps clients develop innovative integrated digital marketing and social media strategies that drive business and communications results.
(3i) blog ~ innovate. integrate. ignite.

It’s a been a wonderful road watching technology, marketing and social communications evolve on the web over the last 15 years, and it’s been fantastic & exciting being in the thick of it…
1 month ago • 0 notes
There are times when it seems everyone is talking about integration without actually looking at what integration truly means. It becomes just another buzz-word used to slap social media or…
1 month ago • 0 notes
A lot of chatter these days in social media circles is about new hires, or old guards, having “digital expertise” when what they really mean is social communications chops. The two can be…
2 months ago • 0 notes
We’ve all heard the adage: Content Is King. With social media the discussions/ tips abound about creating content people want to engage with and using it to create a community of interest…
2 months ago • 0 notes
In digital marketing best practices one of the key questions any company needs to answer from the visitors perspective in regards to the content they are displaying is “what’s in it for me?”…
3 months ago • 0 notes
Being present online these days is standard for any company whose customers can be found in this medium, be it with a website, or taking it further to the social media space. One aspect that…
3 months ago • 0 notes
(hint, it’s not to validate the tool your consultant has chosen as their favourite)
Recently a lot of research has come out that shows who and how people are using specific social networks,…
3 months ago • 0 notes
As I browse my RSS feeds and listen in on conversations on Twitter I am seeing a theme emerge where what appears to be rewarded is the same old school connections, packaged in a new media…
4 months ago • 0 notes
Blending personal with marketing is something I have done for years, some would say it’s a character flaw as I’m constantly looking at how marketing impacts and influences my life, but I can’t…
5 months ago • 0 notes
This June 8 & 9th the Search Engine Strategies conference will return to Toronto. I had the pleasure of speaking at the event in 2007 and as the landscape continues to evolve, this year…
5 months ago • 0 notes
It feels like yesterday at times when the Cluetrain Manifesto was published, but in reality it’s been 10 years since the seminal, and controversial, book was published. To mark the…
6 months ago • 0 notes
Social media is picking up steam in both the traditional media & in corporate boardrooms day by day. Everyone wants in on the action and wants to figure out how to use social technologies…
6 months ago • 0 notes
This is a bit of a rant about something that is occuring all too frequently these days on my favourite social tool - Twitter. Yesterday an article in the Globe & Mail by Margaret Wente…
7 months ago • 0 notesMarch 24, 2009 is Ada Lovelace day and people from around the world are marking the occassion with blog posts recognizing important women in the tech field. While I initially thought I would write…
7 months ago • 0 notes
With the constant drumbeat of the need to track feedback and respond within social networking channels online it is not surprising that marketers are drowning in the sea of “moment by moment”…
8 months ago • 0 notes